He Drives She dies?
New research has shown that more than two-thirds of women who died in car crashes from 1997-2006 were passengers in cars driven by men.
This may well be so, but I've got to admit, I'm disturbed with the wording connected with the advert.
'The Road Safety Authority (RSA) yesterday revealed that half of all young women would accept a lift from someone they knew had been drinking.
Noel Brett, chief executive of the RSA, said that eight out of every 10 women felt unsafe as passengers in a car, with speeding cited as the main cause of concern.
"The scary stuff is eight out of 10 young women questioned said they regularly felt frightened travelling with a male driver," he said. "The big issue was speed, and when they did comment on speed the experience they inevitably found was the male driver would speed up.
"It's not reported as cool among the peer group to ask people to slow down. We're trying to empower young women to ask men to drive at an appropriate speed.
"One of the scariest findings was almost half of the respondents said they would travel with someone who has consumed alcohol, and regularly do so, and that's a frightening statistic."
Okay. If eight out fo ten women felt frightened when travelling with a male driver then those women need to NOT get in the car with that driver, they also need to NOT accept lifts with drivers who have been drinking. If a driver 'speeds up' when you ask them to slow down then DON"T travel with that driver again, because clearly he's a dick.
Another quote from the Indo is curiously dweeby, "Yesterday, the RSA and CAWT launched the 'He Drives, She Dies' campaign, which is funded by the European Union to empower females to say no to getting into a car with a man who drives dangerously."
Empower females to not do something stupid. Empowers them. Really?
This whole campaign is bogus, it talk down to men, branding them careless thoughtless idiots and makes women out to be mindless timid sheep. I'm all for less deaths on the raod, but this campaign is not going to do anything other than annoy people.
EVERYONE needs to slow down and pay more attention to their driving, nobody had the monopoly on poor driving. Blaming either gender for road deaths is not the way to solve this.